Every March, the South by Southwest (SXSW) festival in Austin, Texas becomes the epicenter of hip. At first glance, a neurology presentation doesn’t fit alongside the bands, innovative documentaries, and showcases of transformational technologies. Actually, at second glance it doesn’t either!
This is exactly why I’m partnering with Super Bowl champion and brain trauma patient advocate Ben Utecht to bring some sports neurology to SXSW. Ben is an accomplished musician and entertainer as well, so I’m hoping he can bring the hip.
Ben and I will be joined by New York Times sports contributor and Michigan State University sports journalism professor, Joanne Gerstner. Together, we hope to use the incredible social reach of SXSW to bring a well-measured, yet passionate, conversation about sports concussion to the masses. Our panel discussion “Does Playing Sports Equal Brain Damage” will be Friday, March 13, at 5 p.m. CT.